{"id":2463,"date":"2023-06-26T05:51:09","date_gmt":"2023-06-26T05:51:09","guid":{"rendered":"https:\/\/startupcovasna.ro\/?p=2463"},"modified":"2023-09-27T22:44:42","modified_gmt":"2023-09-27T19:44:42","slug":"a-digitalis-marketing-a-legjobb-eszkoz-a-cel-eleresehez","status":"publish","type":"post","link":"https:\/\/startup-hub.ro\/hu\/vallalkozasfejlesztes\/a-digitalis-marketing-a-legjobb-eszkoz-a-cel-eleresehez\/","title":{"rendered":"A digit\u00e1lis marketing a legjobb eszk\u00f6z a c\u00e9l el\u00e9r\u00e9s\u00e9hez"},"content":{"rendered":"\n<p><strong>A rekl\u00e1m vil\u00e1ga \u00f3ri\u00e1si v\u00e1ltoz\u00e1son ment \u00e1t az elm\u00falt \u00e9vtizedekben, m\u00edg h\u00fasz \u00e9ve a TV-rekl\u00e1m volt a cs\u00facs, ma m\u00e1r a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban megjelen\u00edtett rekl\u00e1mok \u00e9rik el a legt\u00f6bb embert. A digit\u00e1lis marketing el\u0151nye, hogy gyorsan \u00e9s hat\u00e9konyan \u00e9ri el a fogyaszt\u00f3kat, a benne rejl\u0151 lehet\u0151s\u00e9get pedig \u00e9rdemes kihaszn\u00e1lni a c\u00e9gvezet\u0151knek. Kov\u00e1cs Keresztes Szil\u00e1rd fiatal startupper ebben seg\u00edtene nekik, ugyanis a StartUp HUB p\u00e1ly\u00e1zat\u00e1n nyert 25 000 eur\u00f3t a k\u00fcl\u00f6nb\u00f6z\u0151 online marketing-eszk\u00f6z\u00f6k haszn\u00e1lat\u00e1ra, fejleszt\u00e9sre \u00e9s hirdet\u00e9skezel\u00e9sre ford\u00edtja. \u00d6tleteir\u0151l, terveir\u0151l interj\u00faban sz\u00e1molt be.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-1024x640.jpg\" alt=\"\" class=\"wp-image-5707\" srcset=\"https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-1024x640.jpg 1024w, https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-300x188.jpg 300w, https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-768x480.jpg 768w, https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-1536x960.jpg 1536w, https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-1080x675.jpg 1080w, https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1-1320x825.jpg 1320w, https:\/\/startup-hub.ro\/wp-content\/uploads\/2023\/06\/ildi2-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>\u2013 K\u00e9rlek, mutatkozz be \u00e9s mes\u00e9lj magadr\u00f3l, a v\u00e1llalkoz\u00e1sr\u00f3l, amit ind\u00edtasz!<\/strong><\/p>\n\n\n\n<p>\u2013 Kov\u00e1cs Keresztes Szil\u00e1rd vagyok \u00e9s digit\u00e1lis marketinggel, honlap tervez\u00e9ssel, szerkeszt\u00e9ssel foglalkozom \u00e9s ebben a szolg\u00e1ltat\u00e1sban ind\u00edtottam el a startup v\u00e1llalkoz\u00e1somat is a StartUp HUB seg\u00edts\u00e9g\u00e9vel, a 25 000 eur\u00f3s t\u00e1mogat\u00e1s r\u00e9v\u00e9n. Koll\u00e9g\u00e1mmal hisz\u00fcnk abban, hogy a digit\u00e1lis marketing nemcsak a nagyok j\u00e1tsz\u00f3tere, \u00edgy szeretn\u00e9nk seg\u00edteni a kisv\u00e1llalkoz\u00e1soknak abban, hogy t\u00f6bb \u00fcgyfelet, v\u00e1s\u00e1rl\u00f3t szerezzenek \u00e9s nagyobb bev\u00e9telt \u00e9rjenek el. Els\u0151sorban k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fel\u00fcletek kezel\u00e9s\u00e9vel \u00e9 weboldalak k\u00e9sz\u00edt\u00e9s\u00e9vel, karbantart\u00e1s\u00e1val foglalkozunk, ezek a f\u0151bb tev\u00e9kenys\u00e9geink.<\/p>\n\n\n\n<p>\u2013 <strong>Honnan j\u00f6tt az \u00f6tlet, hogy ilyen jelleg\u0171 v\u00e1llalkoz\u00e1sba kezdj? Mi volt sz\u00e1modra a legnagyobb motiv\u00e1ci\u00f3?<\/strong><\/p>\n\n\n\n<p>\u2013 Az egyetemen vezet\u00e9st \u00e9s szervez\u00e9st tanultam, akkor mozdultam el a digit\u00e1lis marketing vil\u00e1ga fel\u00e9, \u00e9s azt tapasztaltam, hogy a nyugati piachoz k\u00e9pest, elmaradunk marketing szeml\u00e9letm\u00f3dban \u00e9s megold\u00e1sokban. Mivel m\u00e1r alapvet\u0151en ezen a ter\u00fcleten szerettem volna elhelyezkedni, j\u00f6tt az \u00f6tlet \u00e9s a motiv\u00e1ci\u00f3 is ehhez.<\/p>\n\n\n\n<p><strong>\u2013 Mi az el\u0151nye a digit\u00e1lis marketingnek?<\/strong><\/p>\n\n\n\n<p>\u2013 A marketingnek alapvet\u0151en az a feladata, hogy t\u00e1mogassa az \u00fczleti c\u00e9lokat. A tradicion\u00e1lis marketinggel ellent\u00e9tben \u2013 mint p\u00e9ld\u00e1ul a TV rekl\u00e1m vagy az \u00f3ri\u00e1splak\u00e1tok \u2013 a digit\u00e1lis marketing lehet\u0151v\u00e9 teszi a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra, hogy szem\u00e9lyre szabottan c\u00e9lozz\u00e1k meg azokat a potenci\u00e1lis \u00fcgyfeleket vagy v\u00e1s\u00e1rl\u00f3kat, akik ide\u00e1lisak sz\u00e1mukra. T\u00e9rs\u00e9g\u00fcnkben m\u00e9g vannak hasonl\u00f3 profil\u00fa c\u00e9gek, \u00fcgyn\u00f6ks\u00e9gek, viszont a legt\u00f6bb arculattervez\u00e9ssel foglalkozik, mi pedig hirdet\u00e9skezel\u00e9ssel.<\/p>\n\n\n\n<center><iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&#038;href=https%3A%2F%2Fwww.facebook.com%2Fgrumanrobert%2Fvideos%2F825964188538016%2F&#038;show_text=false&#038;width=auto&#038;t=0\" style=\"border:none;overflow:visible;width:100%;height:min(calc(100vw * 0.56), 450px);\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe><\/center>\n\n\n\n<p><strong>\u2013 &nbsp;Szerinted milyen tulajdons\u00e1gokkal kell mindenk\u00e9pp rendelkeznie annak, aki saj\u00e1t v\u00e1llalkoz\u00e1st szeretne?<\/strong><\/p>\n\n\n\n<p>\u2013 V\u00e9lem\u00e9nyem szerint alapvet\u0151 vezet\u0151i k\u00e9pess\u00e9geken, p\u00e9nz\u00fcgyi tudatoss\u00e1gon \u00e9s rugalmass\u00e1gon k\u00edv\u00fcl nagy sz\u00fcks\u00e9g van m\u00e9g t\u00fcrelemre, al\u00e1zatra, l\u00e9nyegrel\u00e1t\u00e1sra van sz\u00fcks\u00e9g.<\/p>\n\n\n\n<p><strong>\u2013 Hol hallott\u00e1l err\u0151l a lehet\u0151s\u00e9gr\u0151l \u00e9s mit jelent sz\u00e1modra a 25 000 eur\u00f3, mire ford\u00edtod?<\/strong><\/p>\n\n\n\n<p>\u2013 A k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban tal\u00e1ltam meg a StartUp HUB hirdet\u00e9st, s\u0151t t\u00f6bb helyen is tal\u00e1lkoztam a felh\u00edv\u00e1ssal, t\u00f6bb form\u00e1ban, a t\u00e1mogat\u00e1s \u00f6sszege pedig a k\u00fcl\u00f6nb\u00f6z\u0151 kiad\u00e1sokat, b\u00e9reket, eszk\u00f6z\u00f6ket fedezi. Sz\u00e1munkra ez az \u00f6sszeg elegend\u0151 volt ahhoz, hogy elinduljunk a v\u00e1llalkoz\u00e1s \u00fatj\u00e1n. A b\u00fcrokratikus \u00fat nem volt k\u00f6nny\u0171, nem voltam ilyen v\u00e1llalkoz\u00f3i k\u00f6rnyezetben, nem tudtam hogyan m\u0171k\u00f6dik az eg\u00e9sz, de az volt el\u0151ttem, hogy ezen t\u00fal kell l\u00e9pni \u00e9s dolgozni kell.<\/p>\n\n\n\n<p><strong>&nbsp;\u2013 Mik a hossz\u00fa t\u00e1v\u00fa terveid&nbsp; a szakm\u00e1ban?<\/strong><\/p>\n\n\n\n<p>\u2013 A digit\u00e1lis marketingen bel\u00fcl t\u00f6bb \u00e1g van, a hossz\u00fa t\u00e1v\u00fa tervem az, hogy legyen egy csapatom, akikkel k\u00f6z\u00f6sen dolgozhatunk a k\u00fcl\u00f6nb\u00f6z\u0151 ter\u00fcleteken, legyen az hirdet\u00e9s, rekl\u00e1m vagy email-marketing.&nbsp;<\/p>\n\n\n\n<p><strong>\u2013 Mit \u00fczensz azoknak a fiataloknak, akik v\u00e1llalkoz\u00e1st szeretn\u00e9nek ind\u00edtani a j\u00f6v\u0151ben?<\/strong><\/p>\n\n\n\n<p>\u2013 Mindannyian k\u00fcl\u00f6nb\u00f6z\u0151ek vagyunk, m\u00e1s \u00e9s m\u00e1s \u00faton, \u00edgy univerz\u00e1lis tan\u00e1cs helyett azt \u00fczenem, hogy hallgassanak a meg\u00e9rz\u00e9seikre, mert az sosem hazudik \u00e9s \u00e9rdemes figyelni a bels\u0151 hangot, bels\u0151 ir\u00e1nyt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rekl\u00e1m vil\u00e1ga \u00f3ri\u00e1si v\u00e1ltoz\u00e1son ment \u00e1t az elm\u00falt \u00e9vtizedekben, m\u00edg h\u00fasz \u00e9ve a TV-rekl\u00e1m volt a cs\u00facs, ma m\u00e1r&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-2463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vallalkozasfejlesztes"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"StartUp HUB | A digit\u00e1lis marketing a legjobb eszk\u00f6z a c\u00e9l el\u00e9r\u00e9s\u00e9hez | A rekl\u00e1m vil\u00e1ga \u00f3ri\u00e1si v\u00e1ltoz\u00e1son ment \u00e1t az elm\u00falt \u00e9vtizedekben, m\u00edg h\u00fasz \u00e9ve a TV-rekl\u00e1m volt a cs\u00facs, ma m\u00e1r a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban megjelen\u00edtett rekl\u00e1mok \u00e9rik el a legt\u00f6bb embert. A digit\u00e1lis marketing el\u0151nye, hogy gyorsan \u00e9s hat\u00e9konyan \u00e9ri el a fogyaszt\u00f3kat, a benne rejl\u0151 lehet\u0151s\u00e9get pedig \u00e9rdemes kihaszn\u00e1lni a c\u00e9gvezet\u0151knek. 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